Corporate Identity and Design

What is corporate identity?

In its shortest definition, it is the joint work of all visible elements in order to bring a "personality" to the business. Corporate identity is a strategy that brands use to reach their target audience. Thus, brands can promote their values more effectively and make their marketing campaigns more efficient by managing perception. Thus, a strong corporate identity increases a business's influence over the masses.

It is known that it is not possible to appeal to all types of consumers at the same time. Therefore, corporate identity is based on the target audience. This process takes place in three basic dimensions: corporate communication, corporate behavior and corporate design.

What is the purpose of corporate identity studies?

Intended purposes differ from company to company. But usually it is as follows:

• To provide reliability,
• Build a company culture,
• Spreading brand awareness,
• Increasing brand loyalty,
• Strengthening the customer base,
• To differentiate the brand from its competitors,
• Reducing brand awareness advertising costs

Why is it important?

As a brand's image becomes stronger, it becomes the focus of audience attention. This interest, which creates a desire to get to know and follow more closely, contributes to the success of the company. Increasingly widespread brand awareness increases brand loyalty. In this way, companies leave their competitors behind.

An effective corporate identity work creates a perception of expertise and reliability in the audience.

Key elements of corporate identity

A brand's visual image is very important. Logo, colors, fonts are basic design elements. Professional designs will make the first positive impression about the brand. We serve with our expert designers to create a catchy corporate identity that establishes a strong bond with your target audience and clearly describes your brand goals.

Logo

A successful logo is much more than just a beautiful image. Besides being meaningful and understandable, it should have creative value. The logo should represent the essence of a brand's personality and should tell the brand at first glance.

Typography

Corporate font is important in corporate identity design. The use of fonts selected for the brand provides identity integrity. Proper use of typography emphasizes harmony between identity elements. After determining the fonts, using text hierarchy methods to highlight important elements creates selectivity in perception.

Brand Colors

When considered as a whole, the colors used in the designs are decisive in brand recognition. The scale, which consists of two primary colors and auxiliary colors, is determined by meticulous work. It is reflected in all designs from logos and business cards to images, from social media posts to packaging.

Designs within the scope of corporate identity

• Logo, social media post and advertisement templates, special powerpoint presentation templates,
• Offset or digital products such as catalogues, inserts, brochures, flyers, posters, business cards, stickers, greetings and certificates of appreciation,
• Stationery products such as files, envelopes, letterheads, invitations, greeting cards,
• Official documents such as invoice, waybill, expense note, receipt, offer and order slip,
• Promotional products such as agenda, calendar, notepad, pen,
• Design of promotional materials such as signage, poster, banner, orientation, roll-up banner, stand, lectern, billboard, spider stand, promotional video

Our working system

The AristoMedia team and company officials hold brain storming meetings. They choose the colors and typography suitable for the expectations of the determined target audience. Goals are set in the logo design. A logo should reflect brand values and tell the brand at first glance. In this direction, the logo that best represents the brand is determined among the alternatives. We apply chosen logo design to all required dimensions. If the brand has a logo, we can adapt it to the appropriate format. After determining the general design elements, we prepare special templates for each design. And we submit them for approval. As in every project, we proceed with uninterrupted communication by constantly reporting and getting approval. First of all, benefits of brands are always at the forefront in planning.