What Is Growth Hacking?

Growth Hacking; is a new field focused solely on growth, based on data-driven experimentation. People working in this new field are called Growth Hackers. Growth Hacker takes the product from the optimization process and provides the necessary studies from the marketing stage to the people who research and use all the opportunities for the growth of the brand.

Growth Hacking Application and Its Benefits

• Data and Analysis Control
• Since Growth Hackers use data and analysis in their transactions, they allow you to easily see which method is performing and how well. In this way, they give you the opportunity to manage the most effective method in the most accurate way.
• One of the most important steps in marketing is measurement. Analyzing by measuring the work done will also affect the future of the steps to be taken. For this reason, data and analysis, which is the most important issue for Growth Hackers, is a step that you will see very beneficial in your marketing process.
• Lower costs
• Since the emergence of Growth Hacking is based on the principle of “maximum results with limited resources”, it is an economic field of marketing. SEO work is one of the best practice areas for Growth Hackers. By turning to a relevant keyword for his brand, he can rank high in search engines in his work. On the other hand, publishing case studies, publishing relevant blog posts on the website and sharing them on social media accounts are both low-cost and effective methods. Apart from these, comprehensive A/B testing; It’s a good tactic for data work.
• Although the data and analysis part is quite long before, during or after these studies, the cost will gradually decrease after finding the most effective methods.
• Single Squad
• Growth Hacking does not require a large marketing team. Growth Hackers generally work individually. Keeps the brand updated by following new developments. Thus, for the sake of continuous growth, it finds the right marketing path for the brand with the trial and error method.