Crisis Communication

Crisis communication has become an element that we talk a lot about what the digital age brings. According to research reports, 22% of people write negative things about brands on social media. At the same time, many people think that it is not right for brands to be lynched on social platforms. But the reason for this is this force mechanism that people get their hands on with social media and the opportunity to mobilize the crowd. The digital age has given us the opportunity to reach people or institutions that we see as impossible to reach, and most of us use this to lynch when we get the chance.

Branding, which covers the efforts to create a bond between products or services and consumers and to control this relationship, is a concept related to political, psychological, social and economic developments. Therefore, it can be affected by all kinds of developments in the society.

10 important points about crisis communication

1- Identifying the crisis team and responsible
2- Opportunity to access and intervene in all discourses in which your brand is mentioned, with brand monitoring programs
3- Managing the process together with the press and public relations consultant
4- An honest and open communication language should be determined
5- Avoid opportunistic or sales-smelling communication language
6- The media and press should be informed transparently at regular intervals.
7- Information that cannot be shared with the public, if there are reasons, should be stated together with the reason.
8- In case of mistakes, explanations should be made that compensation will be made without withdrawal.
9- Panicking in crisis communication brings with it the most inconvenient mistakes to be made. Therefore, create an action plan for crisis periods.
10- Wait for communicators to do their job before your lawyers get in touch